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The Advantages of Litho Brochure Printing
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The best brochures are those that are done in full color, as they attract customers more easily and have a greater recall factor. People will easily remember a well-printed, layouted and colored brochure and might just dismiss gray-scale or black and white prints as something that is really not serious, unless they are cleverly designed and printed.
For most businesses, the printing weapon of choice is offset or lithographic printing for their brochures. The litho printing process was introduced in 1875 to the English and was originally made to effectively print on metal. As the years passed, more developments were made to the procedure and eventually enabled people to use it on paper.
For your brochures, litho printing is the best option for the following reasons:
- they go well with all sorts of surfaces, so it’s not really picky with the type of paper you will use. Why, you can even print on wood! But since we’re talking about brochures here, litho printing can be extra advantageous because of its smooth printing quality.
- Litho brochure printing takes faster to finish
- Litho brochure printing also results in sharper and cleaner images (as opposed to letterpress printing, where you run the risk of ink smudging)
- Brochures printed using litho press are longer lasting and do not fade easily. So if a person decides to keep your brochure for later, he won’t be turned off when it looks old and icky over time.
Remember that first impressions always last. If you’re just starting out in your particular industry, a litho printed brochure might just be your ticket to making that huge entrance and creating a positive buzz.
If you’re trying to stay within a specific budget, litho or offset brochure printing is also practical, especially if you’re having your brochures made by the hundreds or thousands. While litho printing is not as smooth and perfect as laser or digital printing, the latter two are advised for large orders, because you will definitely end up spending a whole lot more.
So, if your want your business to gain respect during its first dip into the market, choose litho printing. Not only will it result in crisp, impressive promotional tools for your company, but they also are more cost effective compared to other printing methods.
You simply cannot afford to scrimp on your first foray. Get that professional look with litho printing and you are sure to begin reaping the rewards in no time.
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